15 Reasons Why Marketing Is Important To Your Business


The following are 15 Reasons Why Marketing Is Important To Your  Business. Marketing can help you to:

  • Educate and inform people
  • Build business relationships
  • Get referrals/recommendations
  • Make more sales
  • Use social media
  • Know your products better
  • Create Video Visuals
  • Fight competition
  • Get new business opportunities
  • Build a Website
  • Trade Fair
  • Advertise on radio and television

Marketing may be defined as the process of identifying, anticipating and satisfying customers’ needs and wants.

In other words, marketing includes everything you do from the day  you start into business, including:

  • choosing your business name
  • products and services
  • all the elements of marketing mix
  • right up to the point of selling.

To help you in your marketing efforts, this article is, therefore, focusing on the importance of marketing to your business.


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1. Marketing: Helps to Educate/inform People

Marketing is important because it can help you to inform and educate your customers on the products you are bringing to the market.

It will also help you to tell your customers about your products.

In addition, it is important because it will give you the opportunity to tell your customers what they stand to benefit from using your products.

Furthermore, you can use marketing tools to let your customers know of any side effects of your products.

Most importantly, it will provide you with the best opportunity to explain to your customers any differences that may exist between your products and others.

2. Helps to build relationships

Marketing can help to build lasting business relationships between you and your customers.

For example, as you go about marketing, advertising and promoting, your products, you are getting to know more people.

Moreover, some of the people that you will meet can become good customers

In other words, such connections can help to increase sales and make more profits.

Do not forget that business is built on trust and connections.

3. You can referrals

Effective marketing strategies can inspire your customers to give you referrals.

Moreover, satisfied and happy customers can recommend your products to their families, friends and associates.

Remember that customers value recommendations from satisfied customers more than advertisements.

Effective marketing can influence customers decisions to buy your products.

4. Helps you to make more sales 

Effective marketing campaigns can help you to boost sales in your business.

In other words, the more people know your business, chances are that you will sell more of your products.

And the more sales you make, the more profits you will make.

This is because regular customers become loyal customers. Loyal customers become fans of your business.

Consequently, your business will continue to be successful.

5. Use social media

The use of social media channels can greatly help you to market your business and products.

Fortunately, social media marketing is not expensive. In fact, some of them are free.  And they are very effective.

Social media channels you can use include, among others:

  • Face book
  • twitter,
  • linkedin,
  • youtube,
  • instagram
  • and lots more

However, if you do not know how to use social media to promote your business, you can get help from people who know.

6. Helps to fight competition

Marketing is very important because it can help you to fight competition.

There is hardly any business now without competition.

Business is war and the common enemy is competition.

Remember that in other to beat your competitors, you must know more than them.

Consequently, effective marketing campaigns, selling quality products and providing exceptional customer service can help you to fight competition.

7. Marketing: know your products

Marketing can help you to know your products better.

If you know your products in great details, you will be able to answer customers’ questions promptly and correctly.

Moreover, you can use different marketing strategies to introduce your new products to the market.

Furthermore, it can provide you with the opportunity to tell customers what they will benefit from using your products.

Therefore, you need to use marketing to get people to know and accept your products.

8. Why marketing is important: create video visuals

Marketing your business using Video visuals are amazing ways of advertising and marketing your products.

These days, many people believe what they see rather than what they hear.

In other  words, many people prefer to watch videos than to read texts.

Therefore, it is very important that you integrate digital marketing into your marketing efforts.

9. Look out for new opportunities

Marketing your business and products can expose you to new business opportunities.

For example, in the process of marketing your products, you can stumble into interesting business people.

Some of them can introduce you to new businesses, that you can turn into profits.

Therefore, marketing can help you to think outside the box, spread out and Grow your business.

10. Check out your weakness

Marketing will help you to know how your customers perceive your  products.

In other words, it can help you to know how much value customers attach to your products.

Hopefully, you can know areas of your business where you need to make improvements.

Most importantly, you need to evaluate the feedback you receive from customers.

You should analyze and follow them up.

11. Why marketing is important: build a website

You can use a website to promote your business and products.

This is because you can simply display your products on your website.

Building a website will enable you to reach out to your existing and potential customers.

Moreover, many people now search websites before they make purchases.

Selling online through your website will help you to boost sales in your business.

Therefore, when you sell in your shop as well as online, your turnover will improve.

Most importantly, your website must mobile friendly, fast and reliable. Nobody likes a slow web site.

12. Attend trade shows

If you attend trade shows, you can know some strategies that you probably never thought  of before.

Furthermore, when you participate in trade show, you can:

  • sell more than you should if you were in the store.
  • learn the methods other vendors are using to drive sales in their businesses.

Finally attending a in  trade fair is a smart way of promoting your products and boosting sales in your small business.

13. Advertise on radio and television 

Marketing your business by advertising on local newspapers, radio and television stations can help you to boost sales in your business.

For instance I know a man in the oil and gas business who started advertising his business on radio a few years ago.

He signed up with a location radio station that ran his ads twice daily from January to December every year.

He started with one filling station. But today, he has not less than seven filling stations and he is still counting.

Therefore, you can market, advertise and promote your business using radio and television channels.

Related: 13 Greatest Ways To Boost Sales In Your Business



By Samuel Ijenhi, B. Sc. Accounting {University of Benin}

Benin City, Nigeria.

Founder: Ijenhi Business Solutions



About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
View all posts by Samuel Ijenhi →

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