10 Greatest Reasons Why Advertisements Are Important To Your Business


There are 10 Greatest Reasons Why Advertisements Are Important To Your Business.

Over the years advertisements have been recognized as an effective marketing tool for driving sales.

It’s importance explains why big companies still spend large  amounts of money advertising even already popular products.

You too can use advertisements to promote your business and products.

Below are some of the most important reasons why advertisements are important to your business. 

Launch New Products

Advertisements are important because they can help you when you to launch new products to the market.

Moreover, advertisements can make potential customers to know where they can find you.

Beyond that, advertisements can create opportunities for you to educate your prospective customers on how to use your products.

Most importantly, you can it to tell customers what they can benefit from your products. 

Increase market share 

Advertisements are important because they can help you to increase your market share.

In the worst scenario, even if you cannot increase your share of the available number of customer, ads can help you to sustain what you already have.

For example, in every market there can be many sellers.

Consequently, this gives rise to intense competition.

So this means that you are only selling to a small number of buyers in the market.

However, suppose for that you are currently selling to 50 customers in your market.

And that after well targeted advertisements over a period of time your business  now have additional 50 customers, making your total customers 100.

Thus, you have increased your share of the market by moving from 50  to 100 customers that are buying from you.

Consequently, with 100 buying from you, your sales and profits will increase.

This is what advertisements can do for you. 

Increase Sales

Another important benefit is that advertisements can help you to increase sales in your business.

There are many channels that you can use to advertise your business.

For example you can advertise your business using:

  • your website,
  • face book,
  • linked In,
  • Pinterest,
  • Instagram
  • Radio
  • Television
  • and lots more.

Consequently, people who hear your adverts can come to buy from you.

Furthermore, they can tell their family and friends what they have heard through your ads.

Some of them can also spread the word to those who did not hear your ads.

Therefore, well targeted advertisements can help you to improve sales in your business.

Ads Help To Fight Competition

Still another important advantage is that advertisements can help you to fight competition.

Someone once described business as war and that the the common enemy is competition.

In other words, there will always be competition, no matter the industry you find yourself.

Consequently, ads can help you to:

  • Take your business to where you want it to be.
  • Get more exposure to modern tactics your competitors are using to drive sales.
  • Identify newer, cheaper and more effective ways of fighting competition.
  • Help you to understand the market better
  • Find if there are  any changes in customers tastes, choices and preferences
  • Really know your customers better
  • Where you can find them
  • Meet and overtake your competitors.

Furthermore, you should remember that to succeed and remain in business, you will need to advertise your business regularly.

Educate Consumers

You can use ads to educate potential customers on how use your products.

For example, you can use ads to convince a potential buyer that the brand of rat killer you sell is the best for him.

Furthermore, you can get him to buy  your brand instead of another.

Furthermore, you can use ads to educate potential customers on how to use your products.

You need to do this because if a customer buys your product and misuse it with negative effects, he will not buy from you again.

Most importantly, such customer can spread negative news about your business.

And when this happens, your sales and profits will begin to drop.

Most importantly, advertisements can enable you to inform your customers of any changes that you have made or intend to make about your business.

Improve business relationships

Through advertisements you can make a whole lot of new business relationships.

This is because advertisements have the ability to bring you closer to many people.

However, you should always ensure that your products can do exactly what you say they will do.

This can enable you to build and sustain lasting relationships with your customers.

Most importantly, remember that business is built on trust and connections.

Why Advertisements Are Important: Better Quality Products

Advertisements will enable you to receive customer feedback on how customers are seeing your business.

For example, if you receive a negative feedback about your product, you will naturally want to fix the problem of that product.

Consequently, if you monitor and reinvent your products as the need arises, you can end up with high quality products.

Thus, advertisements triggers competition and competition brings about improved quality products.

At the end of the day, your customers become happy and satisfied.

This is because they have value for their money.

Business continues.

Ads Make Your Business More Popular

Advertisements are important because they can make your business more popular.

Those who have never known your business before will get to know it.

This can result in acquisition of more customers.

For example, I know a man who started the business of selling generating sets about 12 years ago.

The owner of the business runs ads from January to December every year.

He even advertises products that are already popular.

The company has now grown into a group of companies with interests in estate development, entertainment, hotel and tourism and so many other juicy businesses.

Besides, his business name has become a household word.

Everybody in the locality hears about the business. They know about it.  It is popular.

Why Advertisements Are Important: improve brand awareness

Advertising regularly can help to keep your brands in the minds of customers.

Even if they do not buy immediately, someday somehow, they will buy if your products appeal to them.

Unarguably, it is often difficult at the beginning to make consumers know and accepted a new brand.

However, with hard work and persistence, ads can make you a winner.

Therefore, you should not undermine the power of advertisements as an effective tool to boost your sales.

Why Advertisements Are Important: promote Business Image

Advertising can help you to improve and sustain the image of your business.

Furthermore, it can help to reset any negative impressions some customers might have about doing business with you.

In addition, it can help you to bring back the lost sheep; that is, customers who have left you for one reason or another.

You need to look for them because you need them more than they need you.

Finally, you should not belong to the small business owners who think that money spent on adverts is money wasted.

Advertisements drive sales. Try it and you will be glad you


Related:15 Reasons Why Marketing Is Important To Your Small Business





By Samuel Ijenhi, B. Sc. Accounting.

Founder: Ijenhi Business Solutions


About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
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