See the 13 most effective strategies to Boost Sales In Your Small Business:
- Advertise your business
- Social media marketing
- Digital marketing
- Use ‘A’ Signage
- Business and sales promotion
- Trade Fairs/show
- Front Store design
- Layout of store
- Interior design
- Store Windows design
- Product pricing
- customer service
- Market yourself
You need effective marketing strategies to boost sales in your business.
When you opened the doors of your business to the public you obviously want to sell your products and make profits.
The importance of sales can be better understood when you look at the annual financial statements of any company.
Sales is the first item that you h
in the annual financial statements of any company.
It is the volume of your sales that will determine whether you will remain in business or not.
Therefore, if you are experiencing periods of low sales, why not use the following tips to boost sales in your small business?
1. Ways to boost sales: Advertise Your Business
The best bet is for you to use adverts to drive sales in your business.
When you do take out ads, you should give out something that will help you to attract potential customers to your business.
For example, you can use coupons, discounts, guarantees, flexible conditions and other incentives that can capture the interest of your customers.
Moving forward, you can also use adverts to:
- Fight competition
- Launch new products
- Increase your share of the market
- Keep your existing customers
- Get new leads
- grow your business.
Keeping old customers and getting new customers have become a lot more difficult now than ever before.
Consequently, your ads should be strategically targeted at current and potential customer hi s.
Furthermore, you also need to advertise your business regularly so that existing and potential customers will not forget about you and your business.
The desire for high sales explains why big companies still continue to advertise already popular products.
Therefore, you should always remember that sales can never be too much. Regular advertisements is the best way to go.
2. Ways To boost business: Social media marketing
Social media marketing is another effective strategy you can use to boost sales in your small business.
Driving sales with social media is not expensive. In fact, many of them are free.
To enable you increase sales in your business, you can use:
- and a lot more
Most importantly, social media marketing are effective.
Therefore, you should not ignore them because there are powerful tools to drive sales.
You can also use digital marketing tools to boost sales in your business.
Digital marketing is now becoming more and more popular than texts.
This is because most people are moved by what they see.
Consequently, many people simply have no time to read texts.
Therefore, you can use digital images on videos to attract more customers to your business.
Most importantly, digital marketing has the ability to attract both the educated and the uneducated people.
3. Ways to boost sales: Use “A” signage
You should use ‘A’ signage to attract passers-by or foot traffic to your store.
‘A’ Signage is the board you can display in the front of your shop.
You can use the ‘A” signage to:
- display info on new products
- Show price reductions
- Display info on bonanzas, discounts and product promotions
- Choose the product or info you want to display
- Rotate whatever you to display on weekly basis.
- Keep in touch with customers’ tastes and preferences
- Retain your existing customers
- Get new customers
- Ads on ‘A’ sign board is more or less free
4. Ways to boost sales: Build a website
You can build a website that you can use to showcase your products or services.
This is because a lot of businesses are now done online.
Moreover, potential customers will like to visit your website before buying.
Your website should be:
- mobile friendly because more people now prefer to use smart phones than desktop computers.
- fast and dependable. Nobody likes a slow website.
A professionally designed web site that meets the above requirements can provide you with the opportunity to interact with customers online.
5. Strategies to boost sales: Promote your business
Sales promotion can be a great way to drive sales in your small business.
For example, sales promotion can enable you to:
- Get rid of obsolete stocks
- Sell off all products nearing expiry dates
- Dispose off all products that are experiencing low demands
- know your customers better
- Identify their locations
- determine their tastes and preferences
- Fine tune your marketing strategies
- Understand the importance of competition
6. Promotional materials
To help you in your advertising campaigns, you should print brochures, leaflets, flyers showing your products or services
Additionally, you should insert your contact addresses, such as your email, location and phone numbers in all going advert materials.
Furthermore, you should always take some promotional materials along with you wherever you are going. Give them out freely to potential customers.
People who are interested in your products will use the addresses on your promotional materials to look for you.
Therefore, you should not undermine the power of sales promotion to boost sales in your business.
7. Attend Trade Fairs/shows to boost sales
Attending trade fairs/shows can enable you to boost sales in your small business.
The following are the advantages of participating in trade shows:
- Trade shows afford you opportunities to meet potential customers.
- Sell more of your products than you would if you were in the shop.
- You might know the marketing strategies competitors are using to drive sales.
- It is very possible for you to make new friends
- And meet manufacturers, importers and wholesalers that can give you better deals.
Do not forget that many companies go to trade fairs or shows to showcase their new products or technological break-through in their activities.
8. Industry publications
You need to read industry publications so that you can be up to date with:
- trending information,
- products innovations
- industry benchmarks
- industry metrics
In addition, you can join trade associations of your industry. It can help you to:
- know when and where there will be trade shows
- network with other members of the association.
Additionally, you should print:
- business cards,
Moreover, you should ensure that you submit every useful bit of your business contact info on all your outgoing promotional materials.
This way, every member of the association will get to know about your business.
Potential customers who are interested in your products will use the info on the flyers and brochures to find you.
Some trade associations have newsletters. And if you subscribe, you can receive periodic updates of events happening in your industry.
9. Front Store Design
To boost sales in your shop, you need design your store for sales.
For instance, your storefront should be designed to showcase some of your products.
Preferably, you can display your products in an enclosed transparent show glass where potential customers can easily see them.
A well designed store can make customers to buy things they never planned for; impulse purchases.
10. Store Layout
It is important that you design your store in a way that it will be easy for customers to see the variety of products you have on sale.
Additionally, it should be easy and convenient for customers to do business with you.
Remember that pleasant environment tends to add to the shopping experience of customers.
11. Store Interior design
In particular, you should make the interior of your store attractive, convenient and pleasing to customers.
This can keep your customers engaged and to spend more money in your shop.
Customers like beautiful sights.
They like to see positive changes in your store regularly.
In order words, you should upgrade the contents and physical outlook of your store from time to time.
Furthermore, you should always move stocks that are ‘hidden’ and dust ridden at the rear of your store to the locations where customers can easily see them.
If you do this, you will be surprised to see how customers will buy stocks you had already regarded as “dead’ stocks”.
12. Store Windows design
Designing your shop windows attractively can help you to boost sales in your business.
Ensure that stock items you display in your store windows are kept clean from time to time.
Moreover, no customer wants to see products covered with dust.
It makes customers feel that the stocks are old or even expired.
Consequently, some customers would like to pay below the selling price.
13. Price your products to boost sales
Product pricing has always been and will continue to be a source of worry for big and small businesses.
Do not forget that the concept of price is only an estimate of what the customer will be willing and able to pay.
Consequently, you should fix your prices at competitive levels.
In other words, your product pricing strategy should be such that will enable you to:
- Boost sales
- Make more profits
- Retain your existing customers
- Attract new ones
- And make your business grow
14. Excellent customer service
No matter the quality of your products, poor customer service can hinder your ability to boost sales in your business.
Customer service is the hub of your business. It is the place where customers are won or lost.
Therefore, you should be able to provide the type of customer service that customers might not find elsewhere
Do this and your customers will stick with you both in good or bad times.
15. Market yourself to boost sales
Some people are shy to make sales. If you are one of them you can overcome this weakness.
Besides, you should be able to market yourself by:
- developing positive attitude towards customers
- being friendly
- being flexible
- having self confidence
- showing maturity
- looking professional
You should move out, introducing yourself and your business to as many people as possible.
Do not seat in the comfort of your shop waiting for customers to come on their own.
If possible, you should take the business to the customer!
Remember that without customers your business will be worthless.
Plus your wallet will be empty.
Most importantly, you should bear in mind that you need customers more than they need you.
By Samuel Ijenhi
B. Sc. Accounting (University of Benin)
Benin City, Nigeria.