There are many advantages of radio advertising
Radio advertising has become popular in recent years for many reasons.
First, radio advertising is not expensive and it is effective.
Secondly, it can reach many people and you can advertise in any language.
So let us now look at the advantages of advertising your business on radio.
Radio advertising is not expensive
Advertisements on radio are not expensive.
For example, one of the local radio stations in this country can collect N12,000 to air your adverts two times daily for one month.
Thar reminds me of an entrepreneur who has risen from poverty to the wealth.
The entrepreneur, four years ago, signed up with a local radio station to advertise his products two times daily for one year.
He renewed the agreement at the end of every year.
As at the time of writing this article, he already has 10 gas filling stations. And he is still counting.
His business name has become a household word.
It is effective
Advertisements on radio are very effective.
Because info from radio stations are reliable, many people nearly almost become addicted to listening to adverts coming from their favorite radio stations.
Furthermore, because radio adverts factual, they earn public trust and confidence.
Consequently, listeners tend to believe every adverts coming from their favorite radio stations.
Because radio stations have large audiences, advertising your business can be a great way to boost sales in your business.
Reaches remote areas
Radio advertising can reach even the most remote areas of the country and beyond.
The best part of it is that radio adverts can reach areas that are not accessible by vehicles.
For instance, people can listen to your advertisement in their cars, offices, market, farm and so on.
They are mobile
One of the advantages of radio advertising is that radio is mobile. This means that your audience can listen to your adverts even as they walk on the street.
In fact, with the aid of an ear piece, your audience can listen to your advertisement even with the device in their pockets.
Powered by batteries
Another advantage of advertising your business on radio is that the device can be powered by batteries.
This means that your audience can listen to your adverts even in areas where there are no electricity.
Advertise in any language language
Perhaps the best part is that you can advertise your business in local languages.
This means that your audience has a chance of listening to your advertisement in many languages.
When people in the locality listen to your advertisement in their own native language, they will tend to trust and have confidence in what they hear.
That, of course, is a plus for you.
By Samuel Ijenhi
B.Sc. Accounting, (University of Benin)
Benin City, Nigeria.