How The 7ps Of Marketing Mix Can Improve Sales In Your Small Business


The following is how the 7ps of marketing mix can improve sales in your business:

  • Products
  • People
  • Place
  • Price
  • Promotion
  • Process
  • Physical environment

Marketing mix can be defined as the combination of the following factors which a company can use to make consumers to buy it’s products or services. There is no question as to the importance of marketing in business. Without customers you will not have a business you can all your own.

There is no doubt that you had profit motive when you launched your business. And for your business to be successful, you need to drive sales. For you to drive sales, you need some basic tools. These tools are the topic of this article. So read on.

Marketing Mix: Products

Your products should be what everybody will want to put his money. You know as much as I do that the quality and durability of your products determines whether or not customers will buy your products.

For example, if your shop is known to sell high quality products, you will see customers coming to buy from you again and again. On the other hand, if your shop is reputed for selling inferior or fake products, customers will not buy from you.

Therefore, you need to market products that should meet the needs of your customers. High quality products will make your business more competitive in the marketplace.

Furthermore, you need customers to trust you. Do not forget that every customer wants value for his money. Customers do not buy only what you sell, they also buy value for money. They want to be happy.

Marketing Mix: People

In business, people make things happen. When you started your business you were probably able to do many things all by yourself. However, as your business begins to grow, you need capable and reliable people to help or work for you.

Therefore,you need people to make marketing mix work for you. You need employees who should play different roles to make your business successful. To this end, you need to train and retrain your employees to meet the needs of your business. When you do that, they should know what to do, when and how to do it.

This is how people component in the marketing mix can help improve sales in business:

  • The shop assistants help customers to sort their needs.
  • Drivers delivery goods to customers
  • The cashier receives and accounts for every kobo that come into your business
  • Store keeper receives supplies, records them and issue outgoing goods
  • Your internal auditor ensures that your employees do the right things, and 
  • so on

Always remember that you are not alone in the market. Everybody in the market wants to sell his products just as you too want to sell. Therefore, you need a combined effort of everyone in your team to help you to drive sales. 

Marketing Mix: Place

The place where you do business is very important to your customers. For example, your customers should be able to access your business location without stress.

Furthermore, it should be convenient and easy for your customers to locate the place where you do business. The following are the reasons why the place where you do business is important to customers:

  • Customers want to shop in a pleasant and attractive place
  • They want to improve shopping their experience.
  • Customers like beautiful and attractive sights
  • They like to see changes that should make them happy each time they come to your shop.

Therefore, you need to regularly upgrade the place where you do business so that you can remain competitive in the marketplace. Upgrading the place where you do business is an important part of marketing mix which you need to drive sales.

Marketing Mix: Price

The price of your products matters a lot to customers. On one hand, when you price your products too high, customers will leave you. On the other hand, when you price your product too low, you run the risk of operating your business at a loss.

Most importantly, you should remember that the concept of price is nothing but an estimate of what customers will be willing and able to pay. Therefore, you should fix the prices of your products at levels neither too higher nor too low.

Price is, therefore, one of the most important marketing mixes that should help you to improve sales in your business.


Business promotion is one of the important tools you need to drive sales to your shop. Advertising, public relations, marketing and sales promotion are some of the tools you need to drive sales into your shop.

For example, if you do not promote or advertise your business many people will not know of the existence of your business. Furthermore, you can also use social media to promote your business.

When you do business promotion, more people will get to know your business. Plus, the more people know your business chances are that you will make more sales and profits. Related:How To Prevent Small Business Failure (Updated)

Marketing Mix: Process

Process here means all the processes it takes to do business with you. And these include, among others:

  • Ability to meet deadlines
  • Excellent customer service
  • Ease of doing business
  • Trust and honesty
  • Helping customers, when they need help
  • Giving them useful information that should help them
  • Doing what you say you will do and lots more

Physical Environment

Physical environment refers  to availability of basic amenities which you need to carry on your business. They include, among others:

  • Good access road
  • Parking slot for customers, suppliers and employees
  • Light and water
  • Security

Some environments are prone to crime, violence and other criminal activities. And so they are not suitable for business.

For instance, suppose a customer parks his car in the front of your and somebody makes away with the vehicle. This should be enough to scare away existing and potential customers from coming to your shop.

Therefore, you  should pay special attention to each of the components that make up the 7ps of marketing to boost your business.

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