10 Ways Marketing Can Help Your Business


There are 10 ways marketing can help your business to grow.

In view of the present level of competition, you will need do more and more marketing to remain in business.

The time has gone when you had to seat down in the comfort of your store waiting for customers to come and buy from you.

This article is, therefore, looking at the various ways marketing can help your business to grow.

Marketing helps to inform people

You need to inform the public about your business.

If you do not do this regularly, many people will not know about your business.

Moreover, those who already know your business can easily forget about you.

Therefore, regular and well targeted marketing campaigns will help you to keep your business in the minds of your customers.

Marketing helps to build relationships

During your marketing campaigns, you can meet interesting people that can help to spike your business.

For example, you can meet people who want to be your representative in their locality: people who want to sell your products.

Consequently, if you have a good number of such people, they will be taking up your products in large quantities.

This way, those who you are connected with, will be talking the talk for you about your business.

However, you must ensure that your products are accepted by the people.

They must also be accepted in terms of price, quality and reliability.

Therefore, using marketing to build mutually beneficial relationships can be a great way to grow your business.

Marketing can you recommendations

Marketing can help you to get recommendations from satisfied customers.

Remember that verbal recommendations are more important to customers than your adverts in the media.

Consequently, the more referrals and recommendations you have the more sales and profits you will make.

Marketing can help fight competition 

Using marketing strategies can be a great way to fight competition.

Remember that business is war. The common enemy is competition.

In competitive marketplace only the strong at heart can survive.

However, you can marketing strategies to meet and surpass your competitors.

Furthermore, you need to remember that in order to beat your competitors, you must know more than them.

New business opportunities

Through marketing, you can stumble upon some business opportunities.

For example, if you attend a business trade show, you can meet manufacturers or importers that may be willing to appoint you as their distributor.

When this happens, you will be able to know more people m

And the more people you know, chances are that you can make more sales and more profits.

Beyond that, you can also meet investors who will be interested to invest in your business.

Yet others might be interested to partner with you to help you upscale your business.

You can, therefore, see that marketing can come with a lot of business opportunities for you.


Marketing helps to educate people

Marketing provides you with the best opportunity to explain to your customers how to use your products to their best advantage.

Furthermore, it gives you the opportunity to tell your customers what they stand to benefit from using your products.

Most importantly, marketing can help you to explain to your customers, any differences between your products and other similar products in the market

Marketing can help your business: Helps you to make more sales 

Effective marketing campaigns can help you to boost sales in your business.

In other words, the more people know your business, chances are that you will sell more of your products.

And the more sales you make, the more profits you will make.

This is because regular customers become loyal customers. Loyal customers become fans of your business.

Consequently, your business will become the talk of the city.

Marketing helps you to know your products better. 

Marketing can help you to know what customers are saying about your products.

For example, if your customers spot any problems with your products, you can easily take urgent steps to fix the problems.

Consequently, if you know your products in great details, you will be able to  customers questions promptly and correctly.

Marketing through your website

Marketing through your website is a great way to sell your products online.

Many potential customers now visit  vendors websites before buying.

Therefore, marketing your products through your web site will help you to boost your sales.

Marketing can help your business: Marketing through trade shows

If you attend trade shows, you can know some strategies that your competitors are using to drive sales in your businesses.

Furthermore, when you participate in trade shows, you can even sell more than you would if you were in the shop.

Advertise on radio and television 

Marketing your business by advertising on local newspapers, radio and television stations can help you to boost sales in your business.

For instance I know a man in the oil and gas business who started advertising his business not too long ago.

He signed up with a location radio station that ran his ads twice daily from January to December every year.

He started with one filling station. But today, he has not less than seven filling stations and he is still counting.

So marketing your business through radio and television is a great way to increase your sales.

Related: 13 Greatest Ways To Boost Sales In Your Business



By Samuel Ijenhi,

B. Sc. Accounting {University of Benin}

Benin City, Nigeria.

Founder: Ijenhi Business Solutions



About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
View all posts by Samuel Ijenhi →

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