15 Best And Most Effective Ways Marketing Can Boost Sales In Your Business.


The following are the 15 Best And Most Effective Ways Marketing Can Boost Sales In Your Business.

  • Marketing educates and informs people
  • Build relationships
  • Get referrals/recommendations
  • Make more sales
  • Use social media
  • Know your products better
  • Create Video Visuals
  • Fight competition
  • Get new business opportunities
  • Build a Website
  • Attend trade shows
  • Advertise on the media

Marketing may be defined as the process of identifying, anticipating satisfying customers’ needs and wants.

When you open the doors of your business to customers, obviously, your first motive is to:

  • look for customers
  • make sales
  • and make profits

But have you ever stopped to imagine what it should feel like to manufacture  or modify an existing product without anyone coming in to buy from you?

Similarly, have you ever thought of what it should be like to import products and stuff them in your warehouse without customers coming in to buy?

The answers to the above questions can be found in the roles that effective marketing can play to boost sales in your business.

Buy your needs online from Jumia.

Marketing Educates/informs People

You can use marketing strategies to inform and educate people about your business.

Firstly, it can help you to let people know where they can find you.

Secondly, it will enable you to tell people about your products or services.

Thirdly, it will afford you the best opportunity to explain to your customers how to use your products.

Furthermore,  it will help you to explain to your customers how to use your products. And what they stand to benefit from using your products.

Most importantly, it will provide you with the best opportunity to explain to your customers any differences that may exist between your products and others.

Consequently, with the above points in place, it will be fairly easy for you to boost sales in your business.

Helps To Build Relationships

Marketing can help to built relationships between you and your customers.

For example, as you go about advertising, promoting and interacting with your customers, you are building business relationships.

These relationships, if sustained over a period of time, will result in improved business transactions between you and your customers. In other words, good business relationship can help you to boost sales.

Do not forget that business is built on trust and connections.


Through effective marketing you can get referrals and recommendations from customers who have bought from you in the past.

To continue to boost sales in your business, you need  to use marketing to satisfy your customers.

For example, satisfied customers become regular customers. Regular customers become repeat customers and repeat customers become loyal customers.

It is the above category of customers are those that will give you referrals and recommendations.

Referrals and recommendations will help you to boost sales in your business.

Helps You To make more sales 

You need effective marketing to let potential customers to know your business and products.

Furthermore, the more people know your business, chances are that you will sell more.

And the more sales you should make, the more profits you should make.

Therefore, you need effective marketing to drive sales.

Use Social Media Marketing

You can use social media marketing to boost sales in your business.

Social media marketing are not expensive. And they are very effective.

Face book, twitter, linkedin, youtube, instagram are all effective marketing platforms you can use to drive sales in your business.

However, if you do not know how to use social media to boost sales, you can get help from people who know.

Helps to fight competition

In these difficult period when sales are slow, you need effective marketing strategy to fight competition.

Business is war. And the common enemy is competition.

Consequently, effective marketing strategies will enable you to:

  • boost sales in your business
  • make more profits and
  • your business will grow

Marketing: Know Your Products

Before marketing can help you to drive sales in your business, you must know your products in great details.

For example, in the process of marketing your business and products, you should be able to:

  • answer customers’ questions promptly and correctly
  • introduce and demonstrate their uses
  • tell them the benefits of using your products

Therefore, if you are able to use marketing to get people to know and accept your products, they will continue to buy from you.

Consequently, your sales and profits will improve. And your business grow.

Marketing: Create Video Visuals

Video visuals are amazing way of marketing your business and products.

These days, many people tend to believe what they see rather than what they hear.

Therefore, visual marketing strategy is something you cannot do without. In other  words, many people prefer to watch videos than to read texts. So grow your business with digital marketing. They work.

Look Out For New Opportunities

Marketing your business and products can expose you to new business opportunities.

For example, in the course of marketing your products, you could stumble into into interesting business people who might introduce you to new businesses, which you can turn into profits.

Therefore, if you get into new businesses, your will have multiple streams of revenue. And this will be cool for your business. You do not need to lay all your eggs in one basket.

Check out Your Weakness

Marketing your products will let you know how much value customers attach to your products.

The best means to feel the pulse of your customers is to ask for feedback from your customers.

The feedback you get from them should enable you to know areas of your business which you need to improve upon.

Therefore, as you market your products, politely ask customers for feedback.

Most importantly, do not receive feedback from customers and keep them in your drawers. You should analyze and follow them up.

Build A Website

Building a website can help you in your marketing campaign.

Marketing through your website will help to boost sales in your business.

This is because you can display your products on your website. Many people now search websites before they make purchases.

Therefore, when you sell in your shop as well as online, your turnover will improve. So will your profits. Plus, your business will continue to grow.

Marketing: Attend Trade Shows

Participating in trade shows could help you in your marketing campaigns.

For example, when you attend and sell at trade shows, you will:

  • sell more than you should if you were in the store.
  • learn the methods other vendors are using to drive sales in their business.

Finally, attending trade shows will help you in your marketing campaigns.

Advertise on the media

Advertising is part of marketing. Advertising on local newspapers, radio and television stations can help you to boost sales in your business.

For instance I know a man in the oil and gas business who started advertising his business on radio a few years ago.

He signed up with a location radio station that ran his ads twice daily from January to December every year.

He had one filling station. But today, he has not less than seven filling stations and he is still counting.

Therefore, you can use the power of ads on local print and media to boost your marketing efforts.

Related: 13 Most Important Benefits Of Advertising Your Small Business


By Samuel Ijenhi

B. Sc. Accounting {University of Benin}

Benin City




About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
View all posts by Samuel Ijenhi →

Comments are closed.