Why Active Listening Skills Are Important In Business

Share

The following are 7 Reasons why listenning skills are important in business.

Active listening skills can help you to:

  • get you business opportunities
  • solve customer service problems
  • Negotiate better deals.
  • Help you in Conflict resolution.
  • Prevent mistakes in business
  • Make better decisions
  • Helps in perception management
  • Build Better relationships

In all aspects of human endeavor, especially in business, you need active listening skills to navigate through many business processes.

Do you know that, due to poor listening skills, someone can be listening without understanding?

However, active listening is an art that you can learn and develop.

This article is, therefore, focusing on the ways various ways active listening skills can help you in the workplace.

 

Buy your needs online from Jumia.

Can help you find business opportunities

Great listening skills can help you to secure business opportunities.

For example, if you are a web designer and you hear a company executive say that their company is looking for someone to build a website for them.

If are a web site designer and you are sure that you can deliver, why not grab the opportunity to do the job?

Furthermore, sometimes, you might hear people describing their problems for which they need solutions.

If you have answers to such problems, you can offer to help them out for a fee.

In this case, you need great skills to understand exactly what they need.

This will enable you to determine whether you can get the job done.

However. if you cannot but know someone who can do the jobs, you can collaborate with the person to get the jobs done. And of course, at the end of the day you will get your own cut.

Similarly, during oral or telephone conversations between people, you might hear someone say he:

  • is making good money from fixing phones
  • needs a carpenter to roof his house
  • is making good money from fashion design

If you are interested, these are clarion calls to you to learn how to start any of those businesses.

Therefore, it is  very important that you develop active listening skills wherever you may find yourself.  

Active listening skills: Customer service

Great listening skills can help to solve many customer service problems.

For example, the complaints might have to do with:

  • poor customer service
  • delay
  • Inefficiency
  • rude behavior of customer service reps
  • poor quality products or services

If you are customer service expert or you can step forward to help them out with their problems.

And of course you can be paid for your services

Most importantly, great listening skills can help you to tackle any of the frequently occurring customer service issue.

Active Listening skills: negotiate better deals

You need good listening skills when negotiating deals with your customers, suppliers and other business partners.

For example, if you are bidding for a big contract, you need to listen attentively so that you can understand the terms and conditions inherent in the contract.

Furthermore, can you imagine how it will feel if you were to sign an agreement that later turned out to be unfavorable to your small business?

Therefore, proper listening skills can help you to prevent many problems in your small business.

Helps in conflict resolution

Workplace disputes and unhappy customers disrupt productivity and create an inefficient work environment.

However, an ability to listen can turn a disruptive situation into an opportunity for growth.

For example, if an upset coworker or dissatisfied customer feels she is truly being heard, it can help to:

  • calm the situation,
  • relieve negative feelings
  • and provide an opportunity for real problem solving to begin.

Furthermore, effective listening is a way of showing true concern for the speaker and their situation.

Most importantly, this increases interpersonal bonding, forming a basis for commitment and trust.

Therefore, with great listening skills, you can easily solve many business problems.

Helps you to understand customers better

Great listening skills can help you to understand people better. Inability to understand people can be due to one or a combination of the following:

  • language barriers
  • people who stammer
  • customers who may not be patient with you
  • communication gap
  • and so on.

Therefore, to move your business forward it is very important that when you discuss with customers, they understand you and you understand them too.

Active listening skills: prevent mistakes 

Generally speaking, many mistakes can be traced to misunderstanding. And so mistakes are the results of poor listening skills.

For example, if you give your employee an instruction on how to carry out a particular task, you expect that he should be able to do what you want him to do.

However, if due to poor listening skills the employee did not understand what you want him to do, both of you will be working at cross purpose.

Therefore, to prevent misunderstanding in the workplace, good listening skills are essential to the success of your small business.

Listening skills can help you to make better decisions

Great listening skills will help you to understand and evaluate the merit and demerits of the feedback you get from your desk officers and those in the field about:

  • your business
  • target customers
  • trending news
  • what  your competitors are doing
  • the strategies they are using to drive sales
  • and so on.

Furthermore, It will help you when you attend:

  • workshops
  • seminars
  • conferences
  • trade fairs/shows

Most importantly, listening properly can enable you to make better business decisions that should move your business forward. Yhy

Buy your needs online from Jumia.

Active listening skills: Conflict Resolution

Workplace disputes and unhappy customers disrupt productivity and create an inefficient work environment.

An ability to listen can, however, turn a disruptive situation into an opportunity for growth.

Furthermore, if an upset coworker or dissatisfied customer feels she is truly being heard, it can help to calm the situation, relieve negative feelings and provide an opportunity for real problem solving to begin.

Effective listening is a way of showing true concern for the speaker and his situation.

This increases interpersonal bonding, forming a basis for commitment and trust.

Productivity and the Listening Organization

Effective listening can produce unintended results that ultimately benefit both the business and the speaker.

For example, when a department takes the time to really listen to employees, she hears not only what they’re saying but gets insight into what makes each employee tick.

The better a manager understands his employees the more effectively he can motivate employees.

This makes it easier for a manager to choose appropriate rewards such as public vs. private praise, additional responsibilities or a greater degree of independence.

Importance of Listening in Perception Management

A small business’s reputation can make or break its chances for future success and profitability.

Moreover, good listening skills can prevent misunderstandings, ensure a first encounter creates a positive impression and help maintain a small business’ good reputation.

On the customer side, word-of-mouth is powerful advertising medium. Taking the time to listen and get it right the first time creates an impression that has the potential to exponentially spread.

Active listening skills: Working Relationships

Listening is a key component in establishing effective working relationships between employee groups, management and staff.  It is also very important when dealing with suppliers or vendors.

It’s all part of creating efficient working relationships that not only saves both side valuable time but can have potentially significant benefits.

For example, strong relationships can benefit a small business when sales revenues are low and the business could benefit from an extended line of credit.

Buy your needs online from Jumia.
By Samuel Ijenhi

B. Sc. Accounting (University Of Benin)

Benin City, Nigeria.

info@samuelijenhi.com.ng

About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
View all posts by Samuel Ijenhi →