7 Ultimate Benefits Of Having Great Listening Skills In Business


The following are the 7 ultimate benefits of having great listening skills in business:

  • land you business opportunities.
  • make acceptable conclusions.
  • negotiate better deals.
  • prevent mistakes in business.
  • resolve business related issues.
  • understand people better.
  • make better decisions.

Do you know that it is possible for someone to be listening without hearing?

Do you also know that it is possible for someone to be listening without understanding?

All because you listened but did not understand the terms of the agreement?

If you are one of such people there is not so much to worry about.

You can actually train your self to learn how to listen properly.

Having great listening skills in business will help you to:

Great listening skills could land you business opportunities

If you have great listening skills, you could get business opportunities by listening to conversations.

Often times, you might hear people discussing or describing their needs or problems that need solutions.

For example, during oral or telephone conversations between people, you might hear someone say he:

  • is making good money from fixing phones
  • needs a carpenter to roof his house
  • is making good money from fashion design

In any of the above instances and lots more, this is a silent signal to you to learn how to start any of those businesses or something similar to them.

Furthermore, if you can solve their problems, you can step in to help them out.

However, if you cannot but know someone who can do the jobs, you can collaborate with the person to get the jobs done. And of course, at the end of the day you will get your own cut.

Therefore, it is  very important that you develop great listening skills to enable you move from where you are now to the next level. You need great listening skills to reach valid and acceptable conclusions on all matters brought to your attention.

In the course of doing your business, some customers might come to you with complaints.

For example, the complaints might have to do with:

  • poor customer service
  • rude behavior of customer service reps
  • poor quality products or services

You need great listening skills to understand the sources of their complaints.

Moreover, you can only solve their problems if you know the sources of their problems.

Furthermore, great listening skills will enable you to arrive at acceptable conclusions.

Most importantly, you should always ensure that, as much as possible,  your conclusions tend toward making your customers happy and satisfied.

Help you negotiate better deals

You need great listening skills when negotiating deals with your customers, suppliers and other business partners.

For example, if you are bidding for a big contract, you need to listen attentively so that you can understand the terms and conditions.

Moreover, you need great listening skills to understand the terms and conditions of any written agreement before you sign.

Can you imagine how it will feel if you were to sign an agreement  that turned out to be unfavorable to you?

This can occur if you listened but did not understand the terms and conditions during the negotiation stage.

Can help you to resolve issues

With great listening skills, you can easily solve many business problems.

For example, there can be disputes between you and a customer.

Your employees might have issues that have to do with their jobs.

The tax authorities might come with their tax problems.

Your landlord might come asking for upward review of your store rent.

In all of these instances and many more, you need great listening skills to resolve all issues involved.

Great listening skills will help you to understand customers better

Great listening skills can help you to understand people better. Inability to understand people can be due to one or a combination of the following:

  • language barriers
  • people who stammer
  • customers who may not be patient with you
  • communication gap
  • and so on.

Therefore, to move your business forward it is very important that when you discuss with customers, they understand you and you understand them too.

 Can help you to prevent mistakes in business

Generally speaking, many mistakes can be traced to misunderstanding. And so mistakes are the results of poor listening skills.

For example, if you give your employee an instruction on how to carry out a particular task, you expect that he should be able to do what you want him to do.

However, if the employee did not understand what you want him to do, both of you will be working at cross-purpose.

Most importantly, you should remember that it is cheaper to prevent mistakes than to correct mistakes. In facts, some mistakes cannot be corrected.

Therefore, effective communication demands that all persons concerned in any conversation should have great listening skills.

Great listening skills will help you to make better decisions

Great listening skills will help you to understand to know more about:

  • your business
  • target customers
  • trending news
  • what  your competitors are doing
  • the strategies they are using to drive sales
  • and so on.

Furthermore, It will help you when you attend:

  • workshops
  • seminars
  • conferences
  • trade fairs/shows

Great listening skills can enable you to make better business decisions that should move your business forward. .

Related: 14 Most Important Qualities Employers Look For In New Employees


Samuel Ijenhi


About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
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