The following are the 10 greatest benefits of providing excellent customer service in your business:
- Provides solutions to customers complaints
- Helps you to build trust and confidence customers
- Enables you to boost sales
- Helps you to build trust and confidence
- Helps you to fight competition
- Enables you to build relationships
- Helps you to get referrals and recommendations
- Enables you to get feedback from customers
- Helps you to benefit from word of mouth marketing
- Helps you to get back lost customers
Excellent customer customer service is all about helping customers before, during and after a purchase.
You may pay your staff good salaries. You can provide the best-selling products.
But if you cannot provide excellent customer service is not at it’s best, your customers will leave you.
This article is, therefore, focusing on the benefits of providing excellent customer service in your small business.
Provides solutions to customers complaints
It your duty to help customers find the best solutions to their problems.
For example, excellent customer service demands that you be able to:
- Clear customers’ complaints quickly and efficiently.
- Answer customers’ questions quickly and correctly
- Ensure that the customer leaves your shop satisfied and happy.
Excellent customer service will build trust
Excellent customer service will help you to build trust in your customers.
Every customer expects that you should be able to make him have absolute confidence in your ability to make him feel better than he came.
Will enable you to boost sales
Excellent customer service will enable you to boost sales in your small business.
For example, when you are able to provide exceptional customer service, customers will become repeat and loyal customers.
And repeat and loyal customers are the most profitable segments of your customer base.
Excellent customer service will enable you to keep your existing customers.
Furthermore, it will enable you to attract more customers to your business.
Will helps you to increase profits.
There is no doubt that increase in sales leads to increase in profits.
When the news of the excellent customer service in your business, they will want to visit your business.
Furthermore, some of the customers will be able to come along with their family and friends to buy from your business.
Consequently, as your sales increase your profits will increase as well.
Therefore, excellent customer service should enable you to increase your profits.
Excellent customer service will help you fight competition.
There is competition in every business. So it is not a problem you should treat with a kid’s glove.
Therefore, by providing excellent customer, you will be better positioned to fight competition.
Beyond that, excellent customer service should enable you to:
- Get new business ideas from your customers
- Know the methods competitors are using to drive sales.
- Some customers might even tell you of products you can add to your offerings.
- Enable you to get repeat and loyal customers.
Repeat and loyal customers are the most profitable segment of your customer base.
Helps you to get referrals and recommendations
Excellent customer service should enable you to get referrals and recommendations from your satisfied customers.
A recommendation from a satisfied customer is a great endorsement of the high quality of your customer service.
In other words, excellent customer service should enable you to prevent the spread of negative news about your business.
Get feedback from customers
Another important benefit of providing excellent is that it will enable you to analyze and come up with sound business decisions that should move your business to the next level.
In addition, the feedback you get from your customers will let you know how your products are doing in the marketplace.
In other words, it will expose areas of weakness in your business that need to be addressed.
Helps you to benefit from Word of mouth marketing
Another great benefit of providing excellent customer service is that satisfied customers will use word of mouth to spread the good news about your business.
Word of mouth marketing is effective and it is absolutely free.
So let satisfied customers talk the talk for you.
Guess what! Talk is free!
Helps To bring back lost customers
Excellent customer service should enable you to win back customers who have left you for one reason or another.
When customers who have left you hear that your customer service has improved greatly, they will come back to you.
Therefore, if you must be on the winning side and make your business grow, you should provide excellent customer service.
In conclusion, according Bill Gates, “your complaining customers are your best sources of learning”.
Therefore, you should listen to your customers. Do not ignore their suggestions, comments and observations.
By Samuel Ijenhi