13 Greatest And Most Effective Ways To Boost Sales In Your Small Business


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The following are the 13 Greatest And Most Effective Ways To Boost Sales In Your Small Business:

  • Advertise your business
  • Social media marketing
  • Digital marketing
  • Use ‘A’ Signage
  • Promote your business
  • Attend Trade Fairs/show to boost sales
  • Front Store design
  • Layout of store
  • Interior design
  • Store Windows design
  • Price your products to drive sales
  • Provide excellent customer service
  • Market yourself to boost sales

For you to comfortably remain in business, you need to boost sales in your business.

Once a while, you will experience a period of low sales. You need to boost sales.

The importance of sales can be better understood when you look at the annual financial statements of any company.

For the avoidance of doubt, it is the first item in the annual financial statements of any company.

However, if you are experiencing low sales, why not use the following tips to boost sales in your small business?

Advertise Your Business

To boost sales in your business you need to advertise your business regularly.

When you do take out ads, you should ensure that you are giving out something that will attract potential customers to your business.

Examples could be coupon, discounts, guarantees, flexible conditions and other benefits that can attract existing and potential customers.

Furthermore, you can also use adverts  to:

  • Fight competition
  • Launch new products
  • Increase your share of the market
  • Keep your existing customers
  • Get new leads

You need to advertise your business because getting new customers is not as easy as it used to be.

Beyond that, customers are very sensitive to deal with.

Furthermore, you need to advertise your business because customers are always moving, looking for new and better deals.

Therefore, advertising your business regularly will help you get your customers to continue to buy from you again and again.

Related: 15 Best And Most Effective Ways Marketing Can Help You Boost Sales In Your Small Business

Social media marketing

You can also use social media channels to boost sales in your business.

Driving sales with social media is not expensive. In fact, many of them are virtually free.

To enable you to boost sales in your business, you can use:

  • Facebook,
  • Twitter,
  • Instagram,
  • LinkedIn and a host of others.

Beyond that, you can use radio and television ads to boost sales.

Moreover, adverts on radio are not expensive and they are very effective in driving sales.

If you are operating on a small budget, advertising on local radio stations is your best bet.

Digital marketing

You can also use digital marketing tools to boost sales in your business.

Visual marketing is now becoming more and more popular than texts.

This is because most people are moved by what they see.

Therefore, you can use digital images to attract more attention to your business.

Boost sales with “A” signage

You should use ‘A’ signage to boost sales in your small business.

‘A’ Signage is the board you can display in the front of your shop.

The following are the advantages of using the ‘A’ signage:

  • You can use it to display info on new products
  • Showcase price reductions
  • Display info on bonanzas, discounts and product promotions
  • You can choose the product or info you want to display
  • The info you display can be rotated on weekly basis.
  • It can help you to retain your existing customers
  • Get new customers
  • Ads on ‘A’ sign board is more or less free
  • It can attract passers-by to your shop.

Build a website

You can build a website that you can use to showcase your products.

This is because these days most potential customers will like to visit websites before buying.

Your website should be mobile friendly as many internet users now use smartphone.

Most importantly, your website should be fast because nobody likes a slow website.

Boost sales: Promote your business

Sales promotion is a great way to boost sales in your small business.

For example, sales promotion can enable you to:

  • Get rid of slow moving stocks
  • Sell off all products nearing expiry dates
  • Dispose off all products that are experiencing low demands
  • know your customers better
  • Identify their locations
  • determine their tastes and preferences
  • Know the marketing strategies competitors are using to drive sales

Promotional materials

To help you in your advertising campaigns, you should print brochures, leaflets, flyers showing your products.

Additionally, you should insert your contact addresses, such as your email, location and phone numbers in all going advert materials.

Furthermore, you should always take some promotional materials wherever you are going. Give them out freely to potential customers.

People who are interested in your products will use the addresses on your promotional materials to look for you.

Therefore, you should not undermine the power of sales promotion to boost sales in your business.

Attend Trade Fairs/shows to boost sales

Attending trade fairs/shows can enable you to boost sales in your small business.

The following are the advantages of participating in trade shows:

  • Trade shows afford you opportunities to meet potential customers.
  • Sell more of your products than you would if you were in the shop.
  • You might know the marketing strategies competitors are using to drive sales.
  •  It is very possible for you to make new friends
  • And meet manufacturers, importers and wholesalers that can give you better deals.

Industry publications

To enable you boost sales, you should join associations relating to your business.

Joining trade associations can enable you to:

  • get first hand info concerning trending events in your industry
  • know when there will be trade shows
  • network with other vendors in your industry.

Additionally, you should print:

  • business cards,
  • flyers,
  • brochures

Moreover, you should insert all your contact info in all your outgoing promotional materials.

Furthermore, you should collect contact addresses from potential customers so that you can do follow up.

Potential customers who are interested in your products will use the info on the flyers and brochures to find you.

Front Store Design

To boost sales in your shop, you should design your store for sales.

For instance, your storefront should be designed to showcase some of your products.

Preferably, you can display your products in an enclosed transparent show glass where potential customers can easily see them.

A well designed store can make customers to buy things they never planned for.

Store Layout

It is important that you design your store in a way that it will be convenient for customers to do business with you.

In other words, ease of doing business should be your priority.

Remember that pleasant environment tends to add to the shopping experience of customers.

Store Interior design 

In particular, you should make the interior of your store attractive, convenient and pleasing to customers.

This can keep your customers engaged and want to spend more money in your shop.

Customers like beautiful sights.

They like to see changes in your store regularly.

In order words, you should upgrade your store from time to time.

Most importantly, you should always move stocks that are ‘hidden’ and dust ridden at the rear of your store to the places where customers can easily see them.

If you do this, you will be surprised to see customers buying stocks you had already regarded as ‘dead’ stocks.

Store Windows design 

Designing your shop windows attractively can help you to boost sales in your business.

Ensure that stock items you display in your store windows are kept clean from time to time.

Moreover, no customer wants to see products covered with dust.

It makes customers feel that the stocks are old or even expired.

Because of the dirt on the stocks, some customers would like to pay below the selling price.

Price your products to boost sales

Product pricing has always been and will continue to be a source of worry for big and small businesses.

Do not forget that the concept of price is only an estimate of what the customer will be willing and able to pay.

Therefore, you should fix your prices at competitive levels.

In other words, your product pricing strategy should be such that will enable you to:

  • Boost sales
  • Make more profits
  • Retain your existing customers
  • Attract new ones
  • And make your business grow

Excellent customer service

No matter the quality of your products, poor customer serve can stand in the way of your success in business.

Customer service is the hub of your business. It is the place where customers are won or lost.

Therefore, you should be able to provide excellent customer service; the type they may might never get elsewhere.

Do this and your customers will stick with you both in good or bad times.

Market yourself to boost sales

Some people are shy to make sales. If you are one of them you can overcome this weakness.

Besides, you should be able to market yourself by:

  • developing positive attitude towards customers
  • being friendly
  • being flexible
  • having self confidence
  • showing maturity
  • looking professional

You should move out introducing yourself and your business to as many people as possible.

Do not seat in the comfort of your shop waiting for customers to come on their own.

If possible, you should take the business to the customer!

Remember that without customers your business will be worthless.

Plus your wallet will be empty.

Most importantly, you should bear in mind that you need customers more than they need you.

Read also: 15 Best And Most Effective Ways Marketing Can Boost Sales In Your Business.


Samuel Ijenhi






About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
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