The following are the 11 Greatest And Most Effective Ways To Boost Sales In Your Small Business:
- Advertise your business
- Use ‘A’ Signage
- Do sales promotion
- Attend Trade Fairs/show
- Front Store design
- Store Layout
- Store Interior
- Store Windows
- Price to drive sales
- Provide excellent customer service
- Market yourself to boost sales
Every retail business must have periods of low sales.
Low sales could be due to a number of reasons.
Low sales can occur because you are not doing what you are supposed to do.
Moreover, it can also be due to other factors that are beyond your control.
However, if sales are slow, why not use the following tips to boost sales in your small business?
Boost Sales: Advertise Your Business
You should advertise your business regularly to boost sales in your small business.
For example, adverts can be used to:
- Fight competition
- Launch new products
- Increase your share of the market
- Keep your existing customers
- Get new customers
Firstly, you need to advertise your business regularly because you need to fight competition. Remember that competition will always be there.
Secondly, not many people have purchasing power these days.
In other words, customers are not easy to find these days as it used to be in the past.
Besides, customers are very sensitive to deal with.
They are always moving, looking for new and better deals.
Therefore, advertising your business regularly will help you to boost sales in your small business.
Furthermore, you can advertise your business online, using Facebook, Twitter, Instagram and other social media platforms.
Best of all, you can use radio and television ads to boost sales.
Adverts on radio are not expensive and they are very effective in driving sales.
If you are operating on a small budget, advertising on local radio stations is your best bet.
Furthermore, you can use video to advertise your products.
Visual marketing is now becoming more and more popular than texts.
Boost sales: Use the “A” signage
You should use ‘A’ signage to boost sales in your small business.
‘A; Signage is the board you can display in the front of your shop.
The following are the advantages of using the ‘A’ signage:
- You can use it to display info on new products
- Showcase price reductions
- Display info on bonanzas, discounts and product promotions
- You can choose the product or info to display
- The info you display can be rotated on weekly
- It should help you to retain your existing customers
- Get new customers
- Ads on ‘A’ sign board is free
- It can attract passers-by to your shop
However, you should not allow what you display on the board to remain for too long. Otherwise, it could be boring.
Boost sales: Promote your business
Sales promotion is a great way to boost sales in your small business.
For example, sales promotion can enable you to:
- Get rid of slow moving stocks
- Sell all products nearing expiry dates
- Sell all products that are no longer in demand
- Enable you to know your customers better
- Identify their locations
- Know their tastes and preferences
- Know the marketing strategies competitors are using to drive sales
To help you in your advertising campaign, you should print brochures, leaflets, flyers showing your products.
Additionally, you should insert your contact addresses, such as your email, location and phone numbers.
Furthermore, you should always take some promotional materials wherever you are going. Give them out freely to potential customers.
People who are interested in your products will use the addresses on your promotional materials to look for you.
Therefore, you should not undermine the power of sales promotion as a tool for driving sales.
Attend Trade Fairs/shows to boost sales
Attending trade fairs/shows should enable you to boost sales in your small business.
The following are the advantages of participating in trade shows:
- Trade shows afford you opportunities to meet potential customers.
- Sell more of your products than you would if you were in the shop.
- You may know the marketing strategies competitors are using to drive sales.
- It is very possible for you to make new friends
- Or meet entrepreneurs you can collaborate with
Trade Fairs are usually organized by business communities, such as the Chamber of Commerce.
All you need to do is to:
- Watch out for news about trade fairs/show
- Buy a stand ahead of the trade fair
- Print business cards, flyers, brochures
- Take along with you some sample products.
Moreover, you should insert all your contact info on all your outgoing promotional materials.
Consumers who are interested in your products will use the info on the flyers and brochures to find you.
Most importantly, you make sure that you have enough stocks on hand to meet the needs of customers at the fair.
Front Store Design
To increase sales in your shop, you should design your store for sales. For instance, your storefront should be designed to showcase some of your products.
Preferably, you can display your products in an enclosed transparent show glass where potential customers can easily see them.
A well designed store has the capacity to make customers to buy things they never planned for.
It is important that you design your store in a way that it should be convenient for customers to do business with you.
In other words, ease of doing business should be your priority.
Remember that pleasant environment tends to add to the shopping experience of customers.
In particular, you should make the interior of your store attractive, convenient and pleasing to customers.
This should keep your customers engaged and want to spend more money in your shop.
Customers like beautiful sights. They like to see changes in your store regularly. In order words, you should upgrade your store from time to time.
Most importantly, you should always move stocks that are ‘hidden’ and dust ridden at the rear of your store to the places where customers can easily see them.
If you do this, you will be surprised to see customers buying stocks you had already regarded as ‘dead stocks.
Designing your shop windows attractively should help you to boost sales in your business.
Ensure that stock items you display in your store windows are kept clean from time to time.
No customer wants to see products covered with dust. It makes customers feel that the stocks are old or even expired.
Because of the dirt on the stocks, some customers would like to pay below the selling price.
Price your products to boost sales
Product pricing has always been and will continue to be a source of worry for big and small businesses.
Do not forget that the concept of price is only an estimate of what the customer will be willing and able to pay.
Therefore, you should fix your prices at competitive levels.
In other words, your product pricing strategy should be such that will enable you to:
- Boost sales
- Make more profits
- Retain your existing customers
- Attract new ones
- And make your business grow
Excellent customer service
No matter the quality of your products, poor customer serve can stand in the way of your success in business.
Customer service is the hub of your business. It is the place where customers are won or lost.
Therefore, you should be able to prove excellent customer service; the type they may might never get elsewhere. Do this and they will stick with you in good and bad times.
Market yourself to boost sales
Some people are shy to make sales. If you are one of them you should overcome this weakness.
Besides, you should be able to market yourself by:
- developing positive attitude towards customers
- being friendly
- showing confidence, patience and maturity
- looking professional
You should move out introducing yourself and your business to as many people as possible.
Do not seat in the comfort of your shop waiting for customers to come. If possible, take the business to the customer!
Finally, remember that without customers your business will be worthless. And your wallet will be empty. You need them more than they need you.