How Advertisements can boost sales in your business:
Advertisements can help you to:
- Market new products
- Increase your market share
- Increase Sales
- Fight competition
- Educate consumers
- Build relationships
- Improve product quality
- Make your business more popular
- Brand awareness
- Enhance business image
- Word of mouth marketing
In recent times advertisements have taken a center stage as an indispensable tool for boosting sales in business.
This explains why big companies still spend large amounts of money advertising their products and services.
Have you ever stopped to think how it would feel if you were to manufacture, import or modify an existing product, keep it in the shop and nobody is coming to buy?
There are many ways you can use advertisements to drive sales in your business.
The following are some of the most important benefits of advertisements.
Advertisement can boost sales: Introduce New Products
Advertisements can help you to launch a new product to the market.
If you do not advertise your product, only few people will of the existence of your product.
It will enable you to use appropriate advertising strategies to inform and educate your customers on your new product.
Advertisements will provide opportunities for you to explain to potential customers how to use your product.
The more people know the benefits of using your product, the more they are likely to purchase it.
Advertisements can boost sales: Increase market share
Advertisements can help you to increase your share of the market.
For example, in every market there is competition to be fought.
Other competitors also want to sell their products.
So you are only serving a small percentage of the buyers in the market.
Naturally, every vendor wants to acquire as many customers as possible.
Suppose for now that you are serving 50 customers in your market.
And that after advertising your business for a while you now have additional 50 customers, making your customers 100.
Thus, you have increased your share of the market by moving from 50 to a total of 100 customers buying from you.
When you now have 100 customers buying your products instead of 50, your sales and profits will increase.
This is what Advertisements can do for you.
Advertisements can boost sales: increase Sales
Advertisements can help you to increase sales in your business.
There are many marketing strategies that can help you to drive sales.
Advertisements are the best way to improve sales.
For examples you can advertise your business using:
- your website,
- face book,
- linked In,
- and lots more.
Consequently, people who hear your adverts can tell their family and friends what they have heard.
Some of them can tell their associates and the circle continues on and on.
Therefore, advertisements can help you to improve sales in your business.
Ads Help To Fight Competition
Advertisements are great ways to fight competition.
Remember that business is war and that the common enemy is competition.
In other words, there will always be competition, no matter the industry you find yourself.
Consequently you advertisements can help you to:
- Bring out the best in you and your business
- Identify newer, cheaper and better ways of fighting competition.
- Help you to understand the market better
- Find out the changes in customers tastes, choices and preferences
- Really know who your customers are
- Where they hang out
- Meet and overtake n competitors.
- make your business stand out from the crowd.
Furthermore, you should remember that to succeed and remain in business, regular advertisements are the best way to go.
Advertisements To boost Sales: Educate Consumers
Educating consumers on your offerings is a great way to get your products in front of your customers.
For example, if you are selling rat killers you will need to convince a villager that the particular rat killer you are selling is the best for him.
Using advertisements, you can convince him to buy your brand instead of other brands in the market.
Furthermore, if you do not educate customers on the use of your product, they could misuse the product with harmful results.
Consequently, this can make it difficult for you to sell more of the same product to other people.
And the result is that your turnover, sales and profits will drop.
Therefore, you should regularly advertise and educate customers, especially if you are selling new product.
Most importantly, advertisements can enable you to inform your customers of any changes that you have made or intend to make
about your business.
Improve business relationships
Through advertisements you can make a whole lot of new business relationships.
This is because advertisements have the ability to bring you closer to your customers.
However, you should always ensure that your products will do exactly what you say they will do.
This can enable you to build and sustain lasting relationships with your customers.
Most importantly, remember that business is built on trust and connections.
Advertisement to boost sales: Better Quality Products
Advertisements will enable you to receive feedback on how your business is going.
For example, if you receive a negative feedback about your product, you will naturally fix the problem of that product.
Consequently, if have to monitor and reinvent your products as the need arises, you can end up with high quality products.
Thus, advertisements triggers competition and competition brings about improved quality products.
At the end of the day, your customers become happy and satisfied.
This is because they have value for their money. Business continues.
Ads Make Your Business More Popular
Advertisements can make your business more popular.
Those who have never known your business before will get to know it.
This can result in acquisition of more customers.
For example, I know a man who started the business of selling generating sets about 12 years ago.
The owner of the business runs ads from January to December every year.
He even advertises products that are already popular.
The company has now grown into a group of companies with interests in estate development, entertainment, hotel and tourism and so many other juicy businesses.
Besides, his business name has become a household word.
Everybody in the locality hears about the business. They know about it. It is popular.
Advertise to boost sales: improve brand awareness
Advertising regularly can help to keep your brands in the minds of customers.
Even if they do not buy immediately, someday somehow, they will buy if your products appeal to them.
Unarguably, it is often difficult at the beginning to make consumers know and accepted a new brand.
However, with hard work and persistence, ads can make you a winner.
Therefore, you should not undermine the power of advertisements as an effective tool to boost your sales.
Advertisement to boost sales: promote Business Image
Advertising can help you to improve and sustain the image of your business.
Furthermore, it can help to reset any negative impressions some customers might have about doing business with you.
In addition,it can help you to bring back the lost sheep; that is, customers who have left you for one reason or another.
You need to look for them because you need them more than they need you.
Finally, you should not belong to the small business owners who think that money spent on adverts is money wasted.
Advertisements drive sales. Try it and you will be glad you
By Samuel Ijenhi, B. Sc. Accounting (University of Benin),
Benin City, Nigeria.
Founder: Ijenhi Business Solutions