Read 13 Greatest Ways Advertising Can Help You To Boost Sales In Your Small Business
- Introduce new product to the market
- Increase market share
- Improve Sales
- Fight competition
- Educate consumers
- Build relationships
- Better quality products
- Make your business more popular
- Product improvement
- Brand awareness
- Boost business image
- Enhances business profile
- Word of mouth marketing
Advertising has now taken a center stage in the business world so much that many companies spend tons of money advertising their products and services.
Have you ever stopped to think how it feels if you were to import, modify and existing product or manufacture products, keep them in the shop and nobody is coming to buy?
To help your business keep your existing customers and get new ones, below here are some of the reasons why you need to advertise your business:
Advertise: To Introduce New Products
One of the advantages of advertising your small business is that it can help you to inform and educate potential customers when launching new products into the market.
Furthermore, if you do not advertise your small business many potential customers will not know that your business and products exist in the first place.
In other words, if you are not advertising your small business, you are like a man who lights up a candle and hide it under a table.
Only a few people will see with the light. You will miss out. Remember that people are moved by what they see.
Therefore, you need to move around, make noise here and there so that people will get to know of your offerings. Showcase your products. Reach out to as many people as possible.
Ad Increases Your Share of the Market
Advertising can help you to increase your share of the market.
For example, it is most likely that you may not be the only seller of a particular product in your market.
You are only serving a few customers in the market. Consequently, you have competitors who also sell in that market.
Your competitors in the same market wants to sell. And each vendor wants to increase his share of available customers.
Suppose for now, that you are serving 50 customers in your market. And that after advertising your business for a while you have acquired additional 50 new customers.
Thus, you have increased your share of the market by moving from 50 to a total of 100 customers. That is what ads can do for you.
Therefore, you should advertise more to boost your sales, increase profits and grow your business.
Adverts Improve Sales
Yet another reason you need to advertise is that you can use it to improve your sales.
You can advertise your business products, using different marketing strategies and methods.
For examples you can use the following platforms to advertise your products and services:
- face book,
- and lots more.
Consequently, when you advertise your small business, people who hear your adverts can tell their family and friends what they have heard. Some of them can reach out to you to buy.
Family and friends will, in turn, tell their associates and the circle continues on and on.
Therefore, you need to advertise regularly to keep your business alive in the minds of your customers.
Ads Help To Fight Competition
Advertising your small business help you to fight competition.
Remember that business is war and that the common enemy is competition. In other words, there will always be competition, no matter the industry you find yourself.
Advertising your business can help you to fight competition in the following ways:
- Bring out the best in you and your business
- Identify newer and better ways of fighting competition.
- Help you to understand the market better
- Find out the changes in customers tastes, choices and preferences
- Meet and overtake your competitors.
- make your business stand out from the crowd.
Furthermore, you should not seat in the comfort of your shop waiting for customers to come in and buy from you. Do not forget that for you to beat your competitors, you need to know more than them.
Advertising your business/products should be a continuous process. It should be one of the most important marketing strategies you should use for your business.
Advertising can boost sales: Educate Consumers
Another thing advertising can do for you is that you can use it to educate your customers on your offerings.
For example, you need to convince a villager that the particular rat killer you are selling is the best for him.
Through adverts, you can convince him to buy your brand instead of other brands in the market.
Furthermore, if you do not educate customers on the use of your product, they could misuse the product with harmful results.
Consequently, this could make it difficult for you to sell more rat killers to other people.
When customers have a poor experience about your product, you cannot sell more of it . And the result is that your turnover, sales and profits will drop.
Therefore, you should regularly advertise your small business to inform customers of any of new products or changes you have made in your business.
Advertise and Improve Relationships
Yet another advantage is that adverts can help you to create lasting and mutually beneficial business relationships between you and your customers.
Adverts bring you closer to your customers. And by continually interfacing with your customers, you can achieve more.
However, you should always ensure that your products will do exactly what you say they will do. If you do not deliver on this, you could be hinder the success of your business.
Therefore, advertising is the surest way to build trust and confidence among your customers. Remember that business is built on trust and connections.
Advertising can boost sales: Better Quality Products
By advertising your small business, you will receive valuable feedback from market players in the industry.
Moreover, the feedback you receive will enable you to identify areas of your business where you need to make changes that could move your business to the next level.
For instance, if customers buy from you and are not satisfied, you can feel their concerns through the feedback you receive from them.
Furthermore, when you do receive negative feedback in any aspect of your business, the reasonable thing for you to do is to:
- work on their concern
- correct the error
- and ensure that their concerns are adequately addressed.
So in a way, advertisements bring competition and competition brings about improved quality products.
At the end of the day, your customers become happy and satisfied. This is because they have value for their money.
Ads Make Your Business More Popular
Another reason you need to advertise is that it can help to make your business more popular.
Those who have never known your business before will get to know it. This can result in acquisition of your customers. When your business is popular, you will get more engagements and conversations.
For example, I know a man who started the business of selling generating sets about 12 years ago.
The owner of the business runs ads from January to December every year. He even advertises products that are already popular.
The company has now grown into a group of companies with interests in estate development, entertainment, hotel and tourism and so many other juicy businesses.
Besides, his business name has become a household word. Everybody in the locality hears about it. They know about it. it. It is popular.
Advertising can boost sales: Leads to product Improvements
You can use ad to inform the public of any changes you may make in any aspect of your business, especially your products.
Beyond that, you can even advertise upfront for products that you are are yet to bring to the market.
Furthermore, letting people know of the improvements you have or intend to make on your products can help to keep your customers expecting.
Advertise to Improve Brand Awareness
Advertising regularly can help to keep your brands in the minds of customers.
Even if they do not buy immediately, someday somehow, they will buy if your products appeal to them.
Although it is often difficult at the beginning to make a new brand known and accepted, ads will help you to create more awareness to potential customers.
Therefore, you should not undermine the power of advertisements as a powerful tool to boost sales and move your business forward.
Advertising can boost sales: promote your Business Image
Advertising your can help to improve and sustain the image of your business.
Furthermore, it can help to erase any negative impressions some customers might have about doing business with you.
In addition,it can help you to bring back the lost sheep; that is, customers who have left you for one reason or another. You need to look for them. You need them more than they need you.
Advertising can boost sales: Boost Your Profile
For example, if you are a consultant and want to be known for your expertise, advertisement can help to boost your professional profile.
Furthermore, ads can help to set you apart as an authority in your areas of specialization.
Thus, you will get more customers/clients and that will improve your bottom line.
Word of Mouth Marketing
Word of mouth marketing is an inexpensive but effective way to advertise your probusiness and products.
The beauty of Word of mouth marketing is that it is free. Satisfied customers will spread the good news about your business. They will talk the talk for you. After all, talk is free.
In conclusion, therefore, you should not think that your business is too small and so there is no need to advertise it.
In other words, you should not belong to the small business owners who think that money spent on adverts is money wasted.
Advertisements drive sales. Try it and you will be glad you did.
By Samuel Ijenhi,
B. Sc. Accounting (University of Benin),
Benin City, Nigeria.