Read 13 Greatest Ways Advertising Your Small Business Can Help You To Boost Sales
- To introduce new product to the market
- Helps to increase market share
- Advert Improve Sales
- Helps to fight competition
- To educate consumers
- Ad Builds relationships
- Better quality products
- To make your business more popular
- Product improvement
- Brand awareness
- Boost business image
- Enhances business profile
- Word of mouth marketing
The need to advertise your business and products has become so obvious that many companies now spend a tons of money to advertise in order to drive sales.
Have you ever stopped to think how it feels if you were to import or manufacture products, keep them in the shop and nobody is coming to buy?
To help your business keep your existing customers and get new ones, below here are some of the reasons why you need to advertise your business:
Advertise: To Introduce New Products
One of the advantages of advertising your small business is that it can help you to educate potential customers when launching new products into the market.
Furthermore, if you do not advertise your small business many potential customers will not know that your business and products exist in the first place.
In other words, if you are not advertising your small business, you are like a man who lights up a candle and hide it under a table.
Only a few people will see with the light. You will miss out. Remember that people are moved by what they see.
Therefore, you need to move around, make noise here and there so that people will get to know of your offerings. Showcase your products. Reach out to as many people as possible.
Ad Increases Your Share of the Market
Another advantage of advertising your business is that it will help you to increase your share of the market.
For example, it is most likely that you may not be the only seller of a particular product in your market.
Every vendor wants to increase his share of available customers.
You are only serving a few customers in the market. Consequently, you have competitors who also sell in that market.
Suppose for now that you are serving 50 customers in your market. And that after advertising your business for a while you have acquired additional 50 new customers.
Thus, you have increased your share of the market by moving from 50 to a total of 100 customers. That is what ads can do for you.
Therefore, you should advertise more to boost your sales, increase profits and grow your business.
Adverts Improve Sales
Yet another reason you need to advertise is that you can use it to improve your sales.
You can advertise your business products, using different strategies and methods.
For examples you can use the following platforms to advertise your business and products:
- on your website,
- face book,
- and lots more.
Consequently, when you advertise your small business, people who hear your adverts will tell their family and friends. Some of them will buy from you.
Family and friends will, in turn, tell their associates and the circle continues on and on.
Therefore, you need to advertise regularly to keep your business alive in the minds of your customers.
Ads Help To Fight Competition
Advertising your small business help you to fight competition.Do not forget that for you to beat your competitors, you need to know more than them.
Remember that business is war and that the common enemy is competition. In other words, there will always be competition, no matter the industry you find yourself.
Advertising your business should help you to fight competition in the following ways:
- Bring out the best in you and your business
- Identify newer and better ways of fighting competition.
- Help you to understand the market better
- Find out the changes in customers tastes, choices and preferences
- Meet and overtake your competitors.
- make your business stand out from the crowd.
Furthermore, you should not seat in the comfort of your shop waiting for customers to come in and buy from you.
Advertising your business/products should be a continuous process. It should be one of the most important marketing strategies for your business.
Advertise to Educate Consumers
Another advantage of advertising your small business is that it can help you to educate your customers on how to use your products.
For example, you need to convince a villager that the particular rat killer you are selling is the best for him. You can advert to convince him to buy your brand instead of other brands in the market.
If you do not educate customers on the use of your product, they could misuse the product with harmful results.
Consequently, this could make it difficult for you to sell more rat killers to other people. And you will lose out in terms of turnover and profits
Therefore, you should regularly advertise your small business to inform customers of new offerings that you are bringing to the market.
Advertise and Improve Relationships
Yet another advantage is that adverts can help you to create lasting and mutually beneficial business relationships between you and your customers.
More importantly, it can help you to build trust and confidence among your customers. Remember that business is built on trust and connections.
Advertisement Brings About Better Quality Products
By advertising your small business, you will receive valuable feedback that will enable you to identify areas of your business where you need to make changes that could move your business to the next level.
For instance, if customers buy from you and are not satisfied, you can feel their concerns through the feedback you receive from them.
Furthermore, when you do receive negative feedback in any aspect of your business, the reasonable thing for you to do is to:
- work on their concern
- correct the error
- and ensure that their concerns are adequately addressed.
So in a way, advertisements bring competition and competition brings about improved quality products.
At the end of the day, your customers become happy, satisfied and have value for their money.
Ads Make Your Business More Popular
Another reason you need to advertise is that it can help to make your business more popular.
Those who have never known your business before will get to know it. This should lead to more customer engagements and conversations.
For example, I know a man who started the business of selling generating sets about 12 years ago.
The owner of the business runs ads from January to December every year. He even advertises products that are already popular.
The company has now grown into a group of companies with interests in estate development, entertainment, hotel and tourism and so many other businesses.
Besides, his business name has become a household word. Everybody in the locality hears about it. They know about it. it. It is popular.
Ads Helps To Show Product Improvements
You can use ad to inform the public of any changes you may make in any aspect of your business, especially your products.
You can even advertise upfront for products that you are are yet to launch in the market.
Furthermore, letting people know of the improvements you have or intend to make on your products should help to keep your customers expecting.
Advertise to Improve Brand Awareness
Advertisement should help to keep your brands in the minds of customers. Even if they do not buy immediately, someday somehow they will buy, if your products appeal to them.
Although it is often difficult at the beginning to make a new brand known and accepted, ads will help you to bring more awareness to potential customers.
Therefore, you should not undermine the power of advertisements as a powerful tool to boost sales and move your business forward.
Advertise to promote your Business Image
Advertising your can help to improve and sustain the image of your business.
Furthermore, it can help to erase any negative impressions some customers might have about doing business with you.
In addition, ads will help you to bring back the lost sheep; that is, customers who have left you for one reason or another. You need to look for them. You need them more than they need you.
Advertise to Boost Your Profile
For example, if you are a consultant and want to be known for your expertise, advertisement can help to boost your professional profile.
Furthermore, ads can help to set you apart as an authority in your areas of specialization.
Thus, you will get more customers/clients and that will improve your bottom line.
Word of Mouth Marketing
Word of mouth marketing is an inexpensive but effective way to advertise your business and products.
The beauty of Word of mouth marketing is that it is free. Satisfied customers will spread the good news about your business. They will talk the talk for you. After all, talk is free.
In conclusion, therefore, you should not think that your business is too small and so there is no need to advertise it.
In other words, you should not belong to the small business owners who think that money spent on adverts is money wasted.
Advertisements drive sales. Try it and you will be glad you did.
By Samuel Ijenhi,
B. Sc. Accounting (University of Benin),
Benin City, Nigeria.