14 Greatest Reasons Why You Need to Advertise Your Business On Radio

The following are the 14 Greatest Reasons Why You Need To Advertise Your Business On Radio.

  • Radios Are Affordable
  • Radios are Portable
  • Ads on radio are not expensive
  • Ads many people
  • Radio ads are accessible from anywhere
  • No language barrier
  • Reach remote areas
  • Many Radio stations
  • Powered by batteries
  • Helps grow your brand
  • Listener/personality relationships
  • Targets local consumers
  • Boost Sales and profits

In the last few decades, advertising businesses on local radio stations have become popular.

There are many reasons for this development. Just to mention a few, below are some of them:

Radios Are Affordable

Radios are nearly almost affordable by everybody. This is because radios are not expensive.

In other words, anybody who needs a radio can afford to have one.

Furthermore, radio come in different sizes, shapes and colors.

Consequently, it will benefit you to advertise your business on radio.

Radios are Portable

Another reason you need to advertise your small business on radio is that radios are portable.

In other words, you can take your radio along with you wherever you go; in the farm, car, market and so on.

Ads On Radio Are Not Expensive

One of the major reasons you need to advertise your business your small business on radio is adverts on  radio are not expensive.

For example,  in Edo State of Nigeria, there are many radio stations.

Consequently, with just N12,000 per month you can advertise your business on radio two times daily.

The best part is that,  radio stations can air your ads several times in a day.

Moreover, how much money you spend to advert your small business on radio depends on the choices you make.

Furthermore, it also depends on how much money you are ready and willing to spend to advertise your small business on radio.

The best part is that if you continue to advertise your small business on radio, you will make more sales and profits. And your business will grow.

Adverts your business on radio: reach many people

Still another reason why you need to advertise your small business on radio is that radio ads reach far more people than television adverts.

Because ads on radio stations target local consumers, it should help you to boost sales in your small business.

People can listen from anywhere

Still another reason why you need to advertise your small business on radio is that people can listen to radio broadcast wherever they are.

In other words, a lot of people listen to radios transmissions in their offices, markets and so on.

This explains why you should make sure that you insert your contact addresses in all your outgoing advert materials.

Your contact information will enable consumers who are interested in your products to reach you.

No Language barrier

An equally important reason why you need to advertise your small business on radio is that your ads can be aired in any language.

In other words, you can advertise in local, national and foreign languages. There are no language barriers. Language translators can be found everywhere.

Reach remote areas

When you advertise your small business on radio, the adverts will reach even the most remote parts of the country and beyond.

Consequently, adverts on radio is very beneficial to people that do not have access to television or newspapers.

Advertise your business on radio: many stations

There are many radio stations in most cities out there.  This gives you the opportunity to choose which radio station you want to use to advertise your small business.

Most importantly, you should make sure that you choose the more popular radio stations because they have wide audiences.

Radios powered by batteries

You can advertise your small business on radio because virtually all radios are powered by batteries.

This is probably because many people live in areas where there are no power supplies.

This makes adverts on radio even more helpful. Listeners can simply tune their radios and listen to what you have to say.

Ads Helps to grow your brand

When you advertise your small business on radio, it will help you to promote your brand.

Put simply, if you have a profitable brand you want to promote, you can safely advertise the product on any radio station.

Just place the ads with a radio station and watch what happens to your brand.

In a matter of months, your brand can become a household name.

Adverts promotes listener/presenter relationship

In addition to being loyal, many radio listeners think of their favorite radio presenters and guests as close friends.

Furthermore, they value the opinions and testimonies of their favorite radio presenters.

Therefore, loyal listeners are most likely to believe or trust adverts coming from their favorite radio stations.

This is one of the reasons why you need to advertise your small business on radio.

Advertise your radio to grow your business

You can help your business to grow, if you advertise your small business on radio.

If you advertise your business regularly over a reasonable period of time, you can be sure that you will get more customers. And more customers means more sales and profits.

However, before you start to advertise your small business on radio, do make sure that you have enough stocks of the products you are selling.

Customers do not like stock outs. It puts them off.

Targets Local Customers

If you have a small business or franchise, such as a restaurant or home repair service, you should know that your target customers should be people who are living and working nearby.

Therefore, you need to target local customers when you advertise your business on radio.

While word-of-mouth may have served your needs for a long time, adverts on a well-known radio personality or radio station  could help to boost sales in your business.

This is because your commercials will reach local audiences through familiar voices.

Another advantage is that a great radio advertisement can entertain and reduce the stress on commuters trapped in traffic holdups.

Advertise your business on radio to boosts sales

Yet another reason you need to advertise  is that ads can drive inquiries and sales, especially for small businesses working on small budgets.

You can use adverts to boost sales in your small business.

To prove this, take a note on the volume of your sales now. Advertise for two month and look at the sales volume again.  What you see will be the results of your adverts on radio.

For example, I know someone in the oil and gas business who started off with one filling station. He signed up with one local radio station two years ago.

The radio station ran his adverts two times daily from January to December each year.

The good news is that today the business man has 8 filling stations and he is still building more.

So why not  advertise your business on local radio stations to boost sales.

Most importantly, remember that it takes money to make money.

Related: 13 Most Effective Ways To Increase Profits In Your Small Business

 

Samuel Ijenhi

info@samuelijenhi.com.ng

 

 

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About Samuel Ijenhi

A graduate in Accounting, University of Benin, Benin City, Edo State, Nigeria.
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